UX Design / Creative strategy

Tailor and Tales

E-commers platform that allows user to tailor made the shirts without phycically going to tailors


 Tailor and Tales

Creating tailoring experience online

Client: Tailor and Tales
Service design / UX design / UI design / Branding


Background: Ex- Mckinsey consultant left his job for his passion: Fashion for good. His idea is to reduce the fashion waste (one of the big first world problem that is harming the earth ) by sell clothing that people will wear for long. To do so, he wanted to create a platform that allows people to tailor made their shirts without physically going to tailor

My role in the firm:
● Define design process
● Qualitative research and identify and prioritize product development plan
● UX/ UI design / Usability test
● Brand guideline / Design system development
● Recruitment - Creative team (Designer/ Copy writer / Illustrator )

Design process

1.Research >>
Competitor research/ Analysis
Stakeholder interview
User interview

2.Test & Iterate >>
Infomation Architecture
Usability testing (remote)

3.Define & Align >>
Journey map
Empathy map



Websites design


Brand book