UX Design / Creative strategy

Chikubin

Chikubin

Build confidence for mothers who
cannot breast-feed

Client: Icreao (Powder milk brand for infant) 
Product design / Promotion idea / Illustration
Duration: 3 days
 


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Breast milk is best for babies. But some mothers cannot produce breast milk. Those mothers need to rely on  powder milk. It does not mean that they are bad mothers, but many feel guilty for not be able to breast feed.

How can we make mothers who cannot breast feed feel confident of giving powder milk? 

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If mothers can feed powder milk that is close to breast milk, from the milk bottle that is close to their own breast, maybe they will feel a little more confident.

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